Do you know what your customers really want? Do you understand your competitors? Understanding the market, including your customers and competitors—is essential for starting a successful business. Join UNC-Chapel Hill’s Innovate Carolina team and 79° West for Competitive Analysis and Market Research Wed, May 22, 9am-11am. Learn about key areas of market research based on your business needs and methods for data collection. Market research experts Patrick Kastian and Cindy Reifsnider will lead a workshop on determining the appropriate market research data sources and analyzing the results to craft a compelling business or growth plan.